Showing posts with label tourism. Show all posts
Showing posts with label tourism. Show all posts

5/25/2012

Hospitality Sales: A Marketing Approach Review

Hospitality Sales: A Marketing Approach
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I have to give this book a thumbs up. Real world examples. There are terms that are used throughout the book that are emphasized, and not relevanet to the real world. I have five years of Hospitality Marketing/CVB experience; I have been out of the business two years and this is an excellent refresher course.

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What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book:* Presents selling as the vital link between marketing and operations* Explains concepts and practices with clear, real-world examples* Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology* Provides summaries and discussion questions at the end of each chapter* Features a quick-reference glossary of important termsHospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.

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4/20/2012

Zagat 2008 New York City Restaurants (Zagatsurvey) Review

Zagat 2008 New York City Restaurants (Zagatsurvey)
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Where would we be without Zagat? I don't always agree with their reviews, but it's somewhere to start. After you read the review you can always check out the web site. If anything the reviews are more critical than they need to be. I have never been disappointed.

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All new for 2008, New York City Restaurants covers over 2,050 restaurants in the five boroughs. This handy guide contains Zagat Survey's trusted ratings and reviews for New York City area restaurants based on the opinions of diners like you. The trademark reviews and corresponding ratings for Food, Décor, Service and Cost are organized alphabetically in a user friendly format. Use the indexes arranged by cuisine, neighborhood and special features like In Places, Winning Wine Lists, or Romantic Places to find the perfect restaurant for any occasion. Includes color foldout map, neighborhood maps, stick on bookmarks and more.

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3/28/2012

Worldwide Destinations, Fifth Edition: The geography of travel and tourism Review

Worldwide Destinations, Fifth Edition: The geography of travel and tourism
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The instructor at the local community college recommended this title to students taking a travel and tourism class. The title was not in stock at the college bookstore, so our friend asked if I could locate a copy for her. I turned to Amazon. Your price beat all others and the book arrived ahead of the promised time! The book is being used constantly as a resource book by the friend. Thanks.

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3/16/2012

Opening a Restaurant or Other Food Business Starter Kit: How to Prepare a Restaurant Business Plan & Feasibility Study: With Companion CD-ROM Review

Opening a Restaurant or Other Food Business Starter Kit: How to Prepare a Restaurant Business Plan and Feasibility Study: With Companion CD-ROM
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Often people who start a restaurant are creative people who are excellent at visualizing their ideas and sadly lacking in skills that help them realize the practical details, forgetting that without expertise in the practical details, their ideas will never get past their home kitchens. Opening a Restaurant is a detailed plan on how to organize your restaurant ideas into something that will a) help you sell your ideas to loan officers and other investors, and b) clarify your vision to help you avoid the pitfalls that drag down most new restaurants within their first year of opening.
What this book will do is teach you how to build a business plan--the document that any institutional lender or investor will want to see before deciding to plunk down money on your hip, new concept. The book is totally specific to the restaurant/food service industry, and weeds out what you need to know from other business-plan instruction manuals, listing many questions that it would be helpful for a new business-owner (or the owner of an existing business planning to make modifications or reassess existing strategies/trends). The book also details how to put together feasibility analysis (both for your restaurant as a whole and for specific project), a marketing plan, how to gather facts and make valid estimates from them, and how to make your plan look professional.
There are two drawbacks to this book. Despite the excellent advice that it gives, the structure can be very confusing at times. For example, throughout the book, Fuller tells you to come up with estimates and answers to questions, but doesn't tell you how to make the estimate or find out the answers to the questions until almost the end of the book. The other drawback is that the formatting and editing of the book leave something to be desired--the information you need could be located in any of several different places. If you have time to read the entire book before starting, this is an excellent book, but looking for a specific answer to a quick question may require more time than you'd like to use. On the up side, there's a good guide to online resources.
Overall, a great little book for clarifying your ideas about your restaurant and putting together a restaurant-specific business plan; I just wish it were organized a little better.

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Restaurants are one of the most frequently started small businesses, yet have one of the highest failure rates. Survivors need a powerful strategic advantage: a sound business plan and feasibility study prior to opening. A new study from The Ohio State University has found the restaurant industry failure rate between 1996 and 1999 to be between 57-61 percent over three years. DonÂ't be a statistic on the wrong side, plan now for success with this new book & CD-ROM package. A business plan precisely defines your business, identifies your goals, and serves as your firm's resume. The basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps you allocate resources properly, handle unforeseen complications, and make good business decisions. Because it provides specific and organized information about your company and how you will repay borrowed money, a good business plan is a crucial part of any loan application. Additionally, it informs personnel, suppliers, and others about your operations and goals. Despite the critical importance of a business plan, many entrepreneurs drag their feet when it comes to preparing a written document. They argue that their marketplace changes too fast for a business plan to be useful or that they just don't have enough time. But just as a builder won't begin construction without a blueprint, eager business owners shouldn't rush into new ventures without a business plan. The CD-ROM will cover the following subjects: Elements of a Business Plan, cover sheet , statement of purpose, the business, description of the restaurant, marketing, competition, operating procedures, personnel, business insurance, financial data, loan applications, capital equipment and supply list, balance sheet, breakeven analysis, pro-forma income projections (profit & loss statements), three-year summary, detail by month, first year, detail by quarters, second and third years, assumptions upon which projections were based, pro-forma cash flow, supporting documents for franchised businesses, a copy of franchise contract and all, supporting documents provided by the franchisor, copy of proposed lease or purchase agreement for building space, copy of licenses and other legal documents, copy of resumes of all principals, copies of letters of intent from suppliers, etc. A new study from The Ohio State University has found the restaurant industry failure rate between 1996 and 1999 to be between 57-61 percent over three years. Don't be a statistic on the wrong side, plan now for success with this new book and CD-ROM package.

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2/08/2012

Setting the Table Low Price CD: The Transforming Power of Hospitality in Business Review

Setting the Table Low Price CD: The Transforming Power of Hospitality in Business
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I listened to this CD on my drive to and from work. As a person with a long career in the hospitality business in NC, I was already aware of some of Meyer's success. However, it was an unexpected treat for the senses the hear all the scrumptious details that has gone into the creation of USHG. Meyer's story 'reads' like well blended Bordeaux; part Gourmet Magazine, part business how-to, and part New Yorker Magazine.It is a wonderful peak behind the curtain of a not only the famous Union Square Cafe, but also Meyer's other restaurants and ventures where USHG hospitality and customer loyalty is legendary. Few companies have enjoyed the longstanding successes that Meyer's has created and nurtured. Setting the Table is an inspiring read for anyone interested in what it takes to achieve true business excellence.

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Danny Meyer started Union Square Cafe when he was 27, with a good idea and scant experience. He is now the CEO of one of the world's most dynamic restaurant organizations that includes eleven unique dining establishments—and each is at the top of its game. How has he done it? How has he consistently beaten the odds in one of the toughest trades around?

In this landmark book, Danny shares the lessons he's learned while developing the winning recipe for doing business he calls "Enlightened Hospitality." This innovative business philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way: The first and most important application of hospitality is to the people who work for you, and, in descending order of priority, the guests, the community, suppliers, and investors. This way of setting priorities stands the more traditional business models on their head, but Danny considers it the foundation of every success he, and his restaurants, have had.

Full of behind-the-scenes history on the creation of Danny's most famous restaurants, and the anecdotes, advice and lessons he has accumulated on his long and ecstatic journey to the top of the American restaurant scene, Setting the Table is a treasure trove of innovative insights that are applicable to any business or organization.


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1/30/2012

Appetite for America: How Visionary Businessman Fred Harvey Built a Railroad Hospitality Empire That Civilized the Wild West Review

Appetite for America: How Visionary Businessman Fred Harvey Built a Railroad Hospitality Empire That Civilized the Wild West
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The problem I face in writing this review is that I don't have all the time and space it would take to do this incredibly well done, truly magnificent history the justice it deserves. Stephen Fried has written at least three histories in this single volume.
The nominal subject is a gentleman named Fred Harvey, a name that is little known among the general public today.
But Fred Harvey was very influential in shaping the development of the American West, the railroad industry (or at least part of it), creating branding and merchandising as we now know it , creating the then new habit of restaurant eating, expanding employment opportunities for women, preserving Native American culture and still more. His son carried on long after Fred Harvey died, but the Harvey empire crumbled with the modern era.
Which is really a pity. I grew up in the twilight of the Fred Harvey era. I still vaguely recall how special eating at the Fred Harvey restaurant at a local railroad terminal was and think I rode on one of the last trains where Fred Harvey's company provided the dining car service.
"Appetite for America" covers Fred Harvey's history. His first big day was the opening of a "eating house" for the Santa Fe, Atchison and Topeka Rail Road in Topeka, Kansas. Eating out, so to speak, was not an experience to be sought after. Places offering food were suspect for many good reasons and the victuals offered were usually mediocre on the best of days. But Fred Harvey changed that: eating at one of Fred Harvey's eating houses was virtually guaranteed a pleasant experience with tasty and nourishing food at reasonable prices. The nation was on the move with the spread of railroads - and Fred Harvey reached a deal with the Santa Fe rail road to feed its ever increasing number of passengers. A shrewd entrepreneur, Harvey realized that creating satisfied customers was the key to success.
He innovated endlessly from his creation of the "Harvey Girls", well dressed, well trained servers which was very much a departure from the norm in those days, to the creation of Fred Harvey hotels and newsstands. Harvey created a vast empire of businesses, the first chain stores in fact, covering the western part of the United States. Part of it lives on in the legendary hotel on the rim of the Grand Canyon.
Friedl covers everything: from Fred Harvey's childhood to the dissolution of the company in the mid 20th Century.
There is so much to tell about that time and the man, his company and family, the railroads, the growth of the nation. Remarkably, Stephen Friedl in what can be fairly described as a triumph of research and good writing tells them all in great detail and interestingly. In fact, this book richly deserves more than a single reading.
I could go on and on about this remarkable multiple history. Friedl even includes recipes from Fred Harvey restaurants that were renowned in their day and still read as if they would be tasty. He recounts the train trip he and his wife took along the path of the old Santa Fe rail road, stopping to hunt for remnants of the Harvey empire. Train lovers, "trainiacs" as Friedl calls them, will love his history of railroading, particularly in the west. Students of business and American history will find much of interest in the detailed descriptions of how Harvey and his successors built and managed their far-flung, multi-faceted empire.
In all, this is an incredibly interesting book, made so by Friedls intensive research and excellent writing style. Very much worth reading more than once.
Jerry


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1/20/2012

Nutrition for Foodservice and Culinary Professionals, Study Guide Review

Nutrition for Foodservice and Culinary Professionals, Study Guide
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I recently took a class and this was the textbook that we used, also I wanted to raise the ratings from the 1 star ratings of people who were unhappy with 3rd party sellers and lowered the average for this book unnecessarily.
It's full of information about what nutrients do what, and has a lot on calories and how many servings of each nutrient you need for a certain number of calories. For example, you need 2 cups of vegetable per day for a certain amount of calories. I actually lost 20 pounds by following the guidelines for 2000 and 1500 calorie diets. It also goes into detail about food allergies, and even has some recipes in the back to make healthier versions of traditional recipes.

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Updated and revised to address current concerns about nutrition throughout the life cycle, Nutrition for Foodservice and Culinary Professionals, Seventh Edition successfully covers core nutritional topics such as carbohydrates, vitamins and minerals, and dietary needs from a culinary perspective. Bursting with a full-color design and plenty of photographs and illustrations, Drummond and Brefere link nutritional concepts with healthy cooking techniques and recipes. Each book comes with a nutritional software CD-ROM that enables readers to create recipes, modify recipes, and analyze the nutritional content of recipes. Chefs, restaurateurs, dieticians, and other foodservice professionals will find this book an invaluable reference and guide to meeting the nutritional needs of all their customers.

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1/01/2012

Food Wine The Italian Riviera & Genoa (The Terroir Guides) Review

Food Wine The Italian Riviera and Genoa (The Terroir Guides)
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David Downie has written a Bible for authentic Ligurian food, worth the modest investment for both gastronomes and brief-stay tourists -- anybody eager to get the most value for their euros on the Italian Riviera. To experience the freshness, the aliveness, the heights of Ligurian cooking, you really must go one step beyond the seaview restaurants that dish up mediocre fare to day-tripping tourists. This is the best guide.
It's a sophisticated, thorough handbook to all the very best the region produces. Not only does does David Downie have educated taste buds -- making his recommendations reliable -- he has gone to the trouble to provide detailed directions to each of the places he recommends (a must in alley-strewn Liguria) as well as all the opening hours (yet another must on the summery Riviera, which adheres to its own clock).
Unless you know a Ligurian family and can be invited to eat at their home, following in David Downie's footsteps through Liguria is the most efficient and budget-friendly method for tasting the pure delights of Liguria's Mediterranean cuisine.
I've never met David Downie but, all put together, I have spent at least five of the last ten years exploring the nooks and crannies of the Italian Riviera during repeated long stays. I've lingered in many of the places he's lingered, so I can say from first hand experience that this new guide to the food and wine of the Italian Riviera and Genoa is a fantastic achievement, absolutely essential for every visitor who wants to eat and drink memorably without spending a fortune -- that is to say, to live as the Ligurians actually do themselves.
Not only is the writing witty, economical and a pleasure to read on its own, this book includes page after page of truly touching, evocative color photos of small-town Liguria, photographed by Alison Harris. These are not the usual guidebook Riviera pictures of sky, sea and flouncy flowers. These are intimate pictures of the people, the places and the traditions that sustain the Ligurian soul -- the open-air markets, the cooks, the bakers, the fisherman, the olive cultivation, the historic caffes, the atmospheric piazzas and winding walkways beloved by locals. It's great documentary material -- and great to look it.
This guidebook goes beyond the tourist menus touted by lazier generalized guide books to help visitors to discover the town-by-town specialties of Liguria, a region still so dependent on handed-down family recipes, century-old bake shops, special cooking pans, once-a-year treats. It champions Liguria's still secret "entroterra" -- the dramatic, atmospheric hilltowns, sometimes only a half-hour's bus ride from the jam-packed beaches -- where the food is sublime, the silence is mystical, the landscape unspoiled, and the fascinating traditions date back, unchanged, forever.
This past weekend I took a friend -- who has lived in Genoa for more than 20 years -- to one of this book's recommended restaurants. He was immensely impressed with the book's section on Genoa, citing places only known to the most savvy locals. Similarly, I recently followed this book's advice and entered an almost ridiculously tiny bake shop in a wayside village -- and it was a revelation to eat the pine-nut cookies recommended by the book. Only in this tiny corner of Liguria could I taste these light, crunchy, aromatic cookies, packed with the flavor of the pine trees all around me -- and I would never have found them without Downie's help.
This thorough guide book is a wonderful investment, unlikely to be surpassed, and bravo to the author and photographer, and the publisher! It supersedes Fred Plotkin's books on Liguria, which are now -- alas -- dated. This is a fresh as Liguria's cooking itself.
I cannot imagine anyone being disappointed if they purchase it.

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Most food guides for Italy suffer from the "too-much, too-little” syndrome. The territory is vast, yet for each city and village they rarely provide enough information. This guide focuses on a manageable territory–Liguria–and covers it in depth with an emphasis on understanding the local culture through its food. This is not an encyclopedic volume but a renowned food writer’s highly selective guide to Liguria’s authentic small eateries, culinary traditions, wine, wineries, food artisans, and gourmet shops. (The "big” restaurants are covered in a short and amusing sidebar that lists the places that everyone knows and can read about in any guide or on the Internet: a tip of the hat to the great toques, but many other suggestions are given so the reader can dine elsewhere. In Italy, the restaurants Michelin rewards with multiple stars have little to do with regional or local food.) Recommendations center on "where the locals eat.” The book is also lavishly photographed, perfect for the armchair traveler. There is a glossary of food items and unusual specialties, as well as a typical Ligurian menu, detailed indexes, many sidebars, and a map.Learn all about the savory Ligurian flatbread called farinata (and where to buy farinata baking pans), garlic (raw in local dishes, braids, the pink heirloom variety from the village of Vessalico, and the village’s annual garlic festival), pesto mania (and a profile of the hothouses of the western Genoese suburb of Prà that produce what most Italians and 99.9 percent of Ligurians claim to be the world’s best commercially grown basil) and which restaurants serve authentic mortar-and-pestle-made pesto, as well as dozens of other regional topics.

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12/25/2011

The Restaurant Manager's Success Chronicles: Insider Secrets and Techniques Food Service Managers Use Every Day to Make Millions Review

The Restaurant Manager's Success Chronicles: Insider Secrets and Techniques Food Service Managers Use Every Day to Make Millions
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The Restaurant Manager's Success Chronicles has the right idea. Success stories help you figure out what works without going through the trial and error process yourself, saving you time and money. There are a lot of good tips and advice in the book, but you do have to do some searching to find them. There is also a lot of miscellaneous information that could have been left out.
I like the success stories, but wish there would have been more specifics about the restaurants - how big are they? How much money do they make? How many are on their wait staff? How long have they been in business? Some of these questions are answered, but again you've got to search for the answer.
The employee sections are a great start to finding and rewarding staff. I would have liked a bit more information on budgeting and customer relations. All-in-all, the Restaurant Manager's Success Chronicles will give you an idea of how some successful managers have gotten to where they are now.


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Restaurants are one of the most frequently started businesses, yet they have one of the highest failure rates. A study from the Ohio State University reports the restaurant failure rate is between 57 percent and 61 percent after only three years. Do not be a statistic on the wrong side; plan for success. There are many books and courses on restaurant operation; this is the only book that will provide you with insider secrets. We asked the successful restaurant owners and operators who make their living on the restaurant floor and they talked. This new book will give you real-life examples of how successful restaurant operators avoid the pitfalls and thrive. The information is so useful that you can read a page and put the idea into action today! Learn the most efficient ways to bring customers in and have them return, how to up-sell, cost control ideas, oversights to avoid, and how to steer clear of disappointment. We spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful restaurateurs. This book not only chronicles their achievements, but is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to make money (or more money) with your restaurant, then this book is for you. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. This new exhaustively researched book will provide you with a jam-packed assortment of innovative ideas that you can put to use today. This book gives you the proven strategies, innovative ideas, and actual case studies to help you sell more with less time and effort.

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12/22/2011

It's 5 O'Clock Somewhere: The Global Guide to Fabulous Cocktails Review

It's 5 O'Clock Somewhere: The Global Guide to Fabulous Cocktails
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This beautiful, little book is filled to the brim with mixed-drink recipes...all categorized by the exotic (or local) birthplace of the recipe. Every recipe has a gorgeous, full color photo accompanying it. Great for visual people like myself. I gave this as a birthday gift alongside a cocktail shaker for my bachelor neighbor. He loved it!

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Cheers! It’s always cocktail hour, in at least one time zone, anyway—and this collection of tasty international libations takes you to that inviting place, wherever it might be. Think globally, and entertain locally, with more than 60 luscious recipes, serving suggestions, and fascinating national trivia. Does Chile beckon? Mix up some Pisco Sours, learn fun facts about the country, and impress your friends. Feeling Parisian? Try the City of Light’s favorite champagne cocktail, the Baccarat, put on some French music, and voila!—you’re there. Or, go tropical with a Rum Runner, Goombay Smash, or Port of Call.So start pouring, and open your passport to good times!

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12/16/2011

How to Start and Operate Your Own Bed-and-Breakfast: Down-To-Earth Advice from an Award-Winning B&B Owner Review

How to Start and Operate Your Own Bed-and-Breakfast: Down-To-Earth Advice from an Award-Winning BandB Owner
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This book goes room by room into decorating, supplies needed, rules, safety, and the likes which really helps when you are running a B&B. IT failed to really go into depth about the business aspects which I thought was a shame. This book is great if you are already running a B&B or want to decorate your house like one, but I would suggest buying several other B&B books to help give the complete picture. It also include recipies which was an added bonus. A good book for the right need.

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Down to earth advice from an award-winning B&B owner. Illustrated with charming line drawings and lightened by real-life anecdotes, this is an easily accessible guide to an ever growing small-business niche.

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11/05/2011

Hospitality Sales and Promotion (Professional Hospitality Guides) Review

Hospitality Sales and Promotion (Professional Hospitality Guides)
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I read this book in one day. It has useful tips and insight on making the sale and marketing ideas. I recommend for use with full service and limited service hotels. Just as the other critic mentioned, it should be used as a reference tool. I actually had my Director of Sales read the promotions/packages chapter.

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'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions.Practical and down-to-earth, this guide discovers:* who is your customer? market segments and groups* how can you reach them effectively? the secrets of successful public relations* new and traditional technologies; from direct mail to using the Internet to maximum advantage.Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis. An essential, practical and explanatory guide to sales promotionInternational case studiesWell-known, experienced author

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11/03/2011

Eating & Drinking in Italy: Italian Menu Translator and Restaurant Guide (Open Road Travel Guides) Review

Eating and Drinking in Italy: Italian Menu Translator and Restaurant Guide (Open Road Travel Guides)
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Not only does this book have the most comprehensive menu translator available (and it really can save you from making some huge mistakes when ordering), but the restaurant recommendations are perfect if you're looking for excellent Italian dining. There are great recommendations for restaurants in Rome, Venice, Florence and Milan that we used on our last trip. We dined at moderate prices on great meals thanks to this pocket sized book. Highly recommended!

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Nothing can make a trip to Italy more enjoyable and rewarding than a great dining experience—that is, of course, if you know what you’re ordering! This handy, pocket-sized guide helps you navigate Italian menus, in addition to steering you to some great Italian restaurants, bistros, cafes, wine shops, and food markets. Most of the book is a comprehensive menu reader, translating thousands of Italian words into English. There are also sections on restaurant etiquette, a pronunciation guide, English-to-Italian words and phrases, and descriptions of the many different kinds of eating establishments in Italy. Reviews: "...an opinionated little compendium...the right size for a traveler"—The New York Times "A charming and whimsical guide...irresistible"—Chicago Tribune "...a terrific primer for first time visitors...a pack-along must for the less-adventurous eater."—Houston Chronicle "...elegant"—Minneapolis Tribune "...opening up the world of good eating with their innovative paperback series."—Salt Lake Tribune

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11/02/2011

Exploring the Hospitality Industry (2nd Edition) Review

Exploring the Hospitality Industry (2nd Edition)
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I have not finished going through this book as of yet, but so far it seems to be a very good reference and foundation/core knowledge developer on the Hospitality and Tourism Industry.

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Exploring the Hospitality Industry, 2e offers broad coverage of the hospitality industry in an easy-to-read, conversational style.Written by best-selling author John Walker, this book isless theoretical and more industry-relevant than most–emphasizing the people, companies, and positions that make up the hospitality industry today. Moving beyond just restaurants and hotels, it includes new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. With a new focus on sustainability, this edition features case studies, practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field.

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10/29/2011

The Complete Idiot's Guide to Running a Bed and Breakfast Review

The Complete Idiot's Guide to Running a Bed and Breakfast
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As a former Inn owner I found the book extremely informative. I actually purchased the book as a gift for a friend who is opening a Bed N Breakfast. I was very impressed with the wide range of topics covered. Such as buying in bulk, reservation scripts, cancellation policys, when a laundry service makes sense, hiring employees, and the "do you have what it takes to run a B&B test". I could have saved a lot of time and money if this book had been available when I was first starting out.

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This book holds all the secrets to opening and running a successful inn.It gives you guidelines for choosing a profitable location and describes a day in the life of the average inn owner.You can find information about how to write up a business plan, what to include on you Web site, what "house rules" you need to set up to keep your guests and your investment safe, and how to use your own personal touch to make your inn unique.

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10/10/2011

Media Relations, A Primer:: Small and Medium Sized Hotels Review

Media Relations, A Primer:: Small and Medium Sized Hotels
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Maurizio Testa's primer is a must read for small hotel owners trying to make the most of limited funds for advertising. His personal experience -- explained in clear concise prose -- sheds light on reaching the greatest number of potential customers and an appreciative audience of press members, without wasting precious resources. Sound advice in a short easy to read volume, will save not just funds, but equally important time and energy.

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Operational techniques, practical solutions and concrete examples of how to use a press office to promote a small or medium-sized tourism enterprise.How best to promote a tourist SME in today\'s market? Traditional print advertising and intermediation often turn out to be expensive and inefficient in the communications jungle. A press office provides the straightest, most reliable path to the true target: the client.How to get substantial returns from a reasonable investment? This manual analyzes how traditional and online press offices actually operate, and examines internet public relations options (blogs and social networks).

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9/15/2011

Managing Hospitality Human Resources Review

Managing Hospitality Human Resources
Average Reviews:

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While nothing major, since this book was listed as "like new," there was substantially more highlighting, earmarking, and underlining than expected.

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