Hospitality Sales: A Marketing Approach Review

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(More customer reviews)I have to give this book a thumbs up. Real world examples. There are terms that are used throughout the book that are emphasized, and not relevanet to the real world. I have five years of Hospitality Marketing/CVB experience; I have been out of the business two years and this is an excellent refresher course.

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What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book:* Presents selling as the vital link between marketing and operations* Explains concepts and practices with clear, real-world examples* Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology* Provides summaries and discussion questions at the end of each chapter* Features a quick-reference glossary of important termsHospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.

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Hospitality and Travel Marketing Review

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(More customer reviews)Having read the book while taking the class from the author, I feel Alastair did a great job of taking a topic that could be dull and lifeless and putting a little fun in it. It's one of the few text books that has applicable use after the class is over. The topics are well researched and presented in a way to keep you going to the next chapter.

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Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the authors? experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

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Marketing for Hospitality & Tourism (5th Edition) Review

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(More customer reviews)I purchased this textbook because it was required for my class. However, I have found it to be useful in my current job (Executive Assistant, but not in a hospitality field.) The companion website offers slideshows to help you study. The information in the book is very well organized and the book also offers examples and exercises from well-known companies. I'd recommend it to someone who really wanted to understand marketing.

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THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors\' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today\'s global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book\'s position as the definitive source for information on hospitality marketing.

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Heads in Beds: Hospitality and Tourism Marketing Review

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(More customer reviews)There are currently enough books devoted to hospitality marketing to fill a small library. Heads in Beds holds several advantages over many of these volumes:
1) It is not a "door stop": Measuring in at a slim 253 pages it is easy to read and digest
2) It is written for the layman: No unnecessary jargon is used to confuse and bemuse. Raza is to the point and doesn't waste words.
3) It covers the basics well: Defining who your market is, what your product is, and ways you can get the word out through advertising and the media. Furthermore, Raza gives excellent information on branding your property, creating effective brochures, and dealing with travel agents - information that can apply to any type of tourism business
4)It is written for all types of properties: Much of the information is general enough that it can apply to both B&B's and hotels large and small.
While not all strategies in this book will be suitable for every tourism business, there are enough valuable hints contained to make it worthwhile reading for anyone who owns or operates a hospitality property, or is interested in marketing in general.


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This practical book provides guidelines and tips about travel and tourism marketing that can be put to immediate use. Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else—marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

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Managing Hospitality Human Resources Review

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(More customer reviews)While nothing major, since this book was listed as "like new," there was substantially more highlighting, earmarking, and underlining than expected.

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Hotel Sales and Operations Review

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(More customer reviews)I am in the hotel business and have been for 10 years. Mr. Ismail and one of his contributers, Mr. Sweetland both are dead on target with their advice and I recommend this book to anyone who is even thinking of getting into the Hospitality Business. This book is to be required reading for anyone aspiring to management in my hotel from this day forward. If you are considering purchacing a franchise, this is a must read!

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This comprehensive textbook offers a real world approach to hotel sales and operations.It goes beyond the theoretical information found in most other textbooks and offers real-world case studies that reinforce the theory.In addition, it includes background information on hotel operations and marketing to better prepare students to master the art of hotel sales. It introduces the concept of the sales triangle (room sales, catering sales, and outlet/ancillary sales) and illustrates the importance of each to the overall sales success of the hotel.This book outlines the important information and strategies students need to succeed in hotel sales and operations.

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Hotel and Motel Sales, Marketing and Promotion: Strategies To Impact Revenue and Increase Occupancy Review

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(More customer reviews)I am the guest services/front office manager for the Holiday Inn in Athens, Ga. I was interested when I purchased this book in obtaining information to increase our sales and develop our group and transient markets. I also hoped to in our customer service levels to meet to standards of an increasingly demanding market. This book gave me a tremendous amount of information that allowed me, not only to meet, but exceed my goals concerning market growth, an understanding of customer requirements in an increasing demanding market. The book was very well written and organized in a very easy to understand style, for someone with only limited knowledge of the terms used in the hotel industry. I am very pleased with my purchase of this material and would recommend this material to anyone in the hotel industry that desires success in the field.

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INCREASE OCCUPANCY, AVERAGE RATE AND REVENUE!A step by step promotional guide for every lodging property operator.Dramatically increase your revenue by applying the principles of this book.Today's rapidly changing tourist environment is creating many exciting opportunities for the small lodging property operator.However, many of these operators are finding it difficult to choose appropriate marketing strategies they can afford, at the same time impacting their bottom line.Hotel & Motel Sales, Marketing & Promotion wades through the complexities of filling guest rooms and helps to set any lodging property on the path to effective sales and marketing.Joe Wolosz demonstrates key factors that will focus your hotel or motel on higher profits.

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Hotel Success Handbook - Practical Sales and Marketing ideas, actions, and tips to get results for your small hotel, B&B, or guest accommodation. Review

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(More customer reviews)For someone new to marketing this was very helpful with our holiday home. The exercises are excellent and the examples easy to follow.

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If you are an owner or manager of a small hotel, B&B, Restaurant with Rooms, Inn or other guest accommodation this book is packed with ideas and tips for business success. Practical sales & marketing actions that you can use to improve occupancy, increase spend per head, and maximise profit. Find out how you can: - Attract the guests you want - Define your identity so you stand out from competition - Work with partners to be successful - Use the web to improve your business - Find traditional and online marketing strategies that work for you - Increase the lifetime value of each guest - Hire and lead a great supporting team - Keep your success going

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