Average Reviews:
(More customer reviews)I purchased this textbook because it was required for my class. However, I have found it to be useful in my current job (Executive Assistant, but not in a hospitality field.) The companion website offers slideshows to help you study. The information in the book is very well organized and the book also offers examples and exercises from well-known companies. I'd recommend it to someone who really wanted to understand marketing.
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THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors\' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today\'s global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book\'s position as the definitive source for information on hospitality marketing.
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