11/14/2011

Innovative Marketing Communications: Strategies for the Events Industry (Events Management) Review

Innovative Marketing Communications: Strategies for the Events Industry (Events Management)
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Masterman and Wood have created a very helpful and informative guide, for both students and event managers, to master innovative communications strategies. The book is a joy to read, and the authors' expertise is both plentiful and easily absorbed.
Highly recommended reading.

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