Average Reviews:
(More customer reviews)I am in the hotel business and have been for 10 years. Mr. Ismail and one of his contributers, Mr. Sweetland both are dead on target with their advice and I recommend this book to anyone who is even thinking of getting into the Hospitality Business. This book is to be required reading for anyone aspiring to management in my hotel from this day forward. If you are considering purchacing a franchise, this is a must read!
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This comprehensive textbook offers a real world approach to hotel sales and operations.It goes beyond the theoretical information found in most other textbooks and offers real-world case studies that reinforce the theory.In addition, it includes background information on hotel operations and marketing to better prepare students to master the art of hotel sales. It introduces the concept of the sales triangle (room sales, catering sales, and outlet/ancillary sales) and illustrates the importance of each to the overall sales success of the hotel.This book outlines the important information and strategies students need to succeed in hotel sales and operations.
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