Hospitality Sales: A Marketing Approach Review

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(More customer reviews)I have to give this book a thumbs up. Real world examples. There are terms that are used throughout the book that are emphasized, and not relevanet to the real world. I have five years of Hospitality Marketing/CVB experience; I have been out of the business two years and this is an excellent refresher course.

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What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book:* Presents selling as the vital link between marketing and operations* Explains concepts and practices with clear, real-world examples* Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology* Provides summaries and discussion questions at the end of each chapter* Features a quick-reference glossary of important termsHospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.

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Hospitality and Travel Marketing Review

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(More customer reviews)Having read the book while taking the class from the author, I feel Alastair did a great job of taking a topic that could be dull and lifeless and putting a little fun in it. It's one of the few text books that has applicable use after the class is over. The topics are well researched and presented in a way to keep you going to the next chapter.

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Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the authors? experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

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Housekeeping Management Review

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(More customer reviews)This is excellent book for someone who is looking to start a career in HSKP Mgt.no matter if they have any experience or idea of what HSKP is or what it is about. Explanations are brief with lots of good details and straight to the point. I most surely recommend this book to any one who is looking to learn something new or if you are looking to refresh and keep up to date your current knowledge and experties.

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Written in a straightforward, accessible style, this comprehensive work covers all aspects of hotel housekeeping operationsincluding housekeeping department structure, planning, staffing, inventory and equipment management, housekeeping supplies, laundry room management, cleaning, personnel administration, administrative controls, and risk management.

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Hotel Sales and Operations Review

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(More customer reviews)I am in the hotel business and have been for 10 years. Mr. Ismail and one of his contributers, Mr. Sweetland both are dead on target with their advice and I recommend this book to anyone who is even thinking of getting into the Hospitality Business. This book is to be required reading for anyone aspiring to management in my hotel from this day forward. If you are considering purchacing a franchise, this is a must read!

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This comprehensive textbook offers a real world approach to hotel sales and operations.It goes beyond the theoretical information found in most other textbooks and offers real-world case studies that reinforce the theory.In addition, it includes background information on hotel operations and marketing to better prepare students to master the art of hotel sales. It introduces the concept of the sales triangle (room sales, catering sales, and outlet/ancillary sales) and illustrates the importance of each to the overall sales success of the hotel.This book outlines the important information and strategies students need to succeed in hotel sales and operations.

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Hotel and Motel Sales, Marketing and Promotion: Strategies To Impact Revenue and Increase Occupancy Review

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(More customer reviews)I am the guest services/front office manager for the Holiday Inn in Athens, Ga. I was interested when I purchased this book in obtaining information to increase our sales and develop our group and transient markets. I also hoped to in our customer service levels to meet to standards of an increasingly demanding market. This book gave me a tremendous amount of information that allowed me, not only to meet, but exceed my goals concerning market growth, an understanding of customer requirements in an increasing demanding market. The book was very well written and organized in a very easy to understand style, for someone with only limited knowledge of the terms used in the hotel industry. I am very pleased with my purchase of this material and would recommend this material to anyone in the hotel industry that desires success in the field.

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INCREASE OCCUPANCY, AVERAGE RATE AND REVENUE!A step by step promotional guide for every lodging property operator.Dramatically increase your revenue by applying the principles of this book.Today's rapidly changing tourist environment is creating many exciting opportunities for the small lodging property operator.However, many of these operators are finding it difficult to choose appropriate marketing strategies they can afford, at the same time impacting their bottom line.Hotel & Motel Sales, Marketing & Promotion wades through the complexities of filling guest rooms and helps to set any lodging property on the path to effective sales and marketing.Joe Wolosz demonstrates key factors that will focus your hotel or motel on higher profits.

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How to Run a Great Hotel: Everything You Need to Achieve Excellence in the Hotel Industry Review

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(More customer reviews)"The rear cover of the book states the book is "based on the premise that being good is just not good enough in today's environment." With that as an introduction, the stage is set for a resource that will help today's hotelier find ongoing answers.
The book is segmented into sections, with the first three being: Strategic Planning, Leadership and Staff Engagement. These are focused at the supervisor to mid-career professional and can be useful. The next two sections on Customer Service and Make it Happen are a bit hard to decipher. The intent is to add a more structured approach in daily management practices, but these sections do not flow as smoothly as the earlier sections and need to be read several times to comprehend the author's intent.
I find a certain amount of practical counsel in this text, especially in the TOOLS AND RESOURCE section of the book that provides a range of forms, templates and direction for the new to mid-career professional..
Feedback is always welcome
Dr. John Hogan CHA CHE

HoganHospitality com
HospitalityEducators com

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This book is based on the premise that being good is just not good enough in today's competitive environment. For hotel owners and managers who want to achieve lasting business success through a root and branch review of key processes, How To Run a Great Hotel is a 'must read'.It will serve as a personal business consultant for the hotel professional, probing and testing their thinking across four critical themes which are proven to drive excellence. The content focuses less on day-to-day operations and more on big picture concerns such as strategy development, enhancing leadership skills, engaging employees and attaining customer focus, all of which are central to building a great hotel. Without clear direction in these important areas to guide activities, ongoing daily effort can be counterproductive.It's easy for hoteliers to lose sight of their goals when, engulfed by operational demands, they are often forced to just do rather than to think about what they are doing. This book provides the reader with an opportunity to step back and take a fresh look at their hotel, no matter where it currently lies in its life cycle.The purpose of the book is to get them to question what it is they are doing, why they are doing it and to offer guidance on how they can make it even better.The book is easy to read, practical, and action oriented. It will help the reader to define clear plans with measurable goals for improved personal and business performance.

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Managing Hotels Effectively: Lessons from Outstanding General Managers Review

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(More customer reviews)This book does a great job of introducing a lot of basic management ideas that a person would get if majoring in business management. first 4 chapters were very incitful but got dry toward the middle then the end was very good about controlling results of revenue and costs.

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Covering the fundamentals of hotel management, this work provides hospitality professionals with the theories, background, and practical skills they need to be successful general managers. It is based on interviews with 53 general managers from hotels of varying size and management approach.

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Hotel Review

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(More customer reviews)Wow! I was not expecting this book to be so rich in detail, context, theme and character development. On one level it's just a very descriptive outline of 5 days in the life of a luxury hotel in New Orleans in the early 1960s. Hotel also takes a critical stance in the civil rights issues of the era. Through carefully crafted characters, it comes out pro-desegregation but does it without wielding a heavy hand. Then at the individual characters and vignettes, the book is about karma and how little decissions can add up to either good things happening or extremely bad things happening.

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During five days in the midst of a hot, steamy Louisiana summer, the lives of a colorful cast of characters intertwine in a series of public, private, and personal dramas at the famed St. Gregory luxury hotel. Book available.--This text refers to an out of print or unavailable edition of this title.

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