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(More customer reviews)Maurizio Testa's primer is a must read for small hotel owners trying to make the most of limited funds for advertising. His personal experience -- explained in clear concise prose -- sheds light on reaching the greatest number of potential customers and an appreciative audience of press members, without wasting precious resources. Sound advice in a short easy to read volume, will save not just funds, but equally important time and energy.
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Operational techniques, practical solutions and concrete examples of how to use a press office to promote a small or medium-sized tourism enterprise.How best to promote a tourist SME in today\'s market? Traditional print advertising and intermediation often turn out to be expensive and inefficient in the communications jungle. A press office provides the straightest, most reliable path to the true target: the client.How to get substantial returns from a reasonable investment? This manual analyzes how traditional and online press offices actually operate, and examines internet public relations options (blogs and social networks).
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