Average Reviews:
(More customer reviews)Great in depth research is what first striked me about this book. It has a focus on the restaurant franchise business, with 5 successful examples from the US. The book explains a lot about the details of the organizational work done in the franchise business. I have come up with a useful insight on the whole matter. It is a well written thoroughly researched book and at the same time interesting to read, with chapters and parts divided nicely if you want to go back and forth between subjects. Although I own an non-restaurant franchise, this book helped me understand how the system works and what I should expect from my franchisor in some managerial aspects. I would highly recommend it if you own or think about owning a restaurant franchise, or any other franchise for that matter.
Click Here to see more reviews about: Franchise Organizations
For all its growing importance, the booming franchise phenomenonremains largely undocumented and poorly understood, with very littleinsight available on the management challenges that chains face. Jeffrey Bradach fills this void with a penetrating look at the keyfactors that shape a chains' success.
Using examples from majorrestaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in theBox, Bradach extracts the ingredients that make for a thrivingenterprise.Clear and engaging, this is essential reading forunderstanding and managing today's franchise business.
Click here for more information about Franchise Organizations
No comments:
Post a Comment