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(More customer reviews)I'm an avowed beer and food snob, and we used to brew our own beer. We have chosen vacation destinations based on what we'll eat and drink; this stuff is important to us. As a result, choosing a book about "the soul of beer and brewing" was a no-brainer selection from my Amazon Vine options. And there is no doubt that Charles Bamforth, the UC Davis Anheuser-Busch Endowed Professor of Malting and Brewing Sciences, knows his stuff.
I have strongly mixed feelings about this book. In some ways, I want to give it five stars; in others -- particularly when I disagree with the author's premises -- I have a violent urge to click hard on the two-star button.
Let me be descriptive, first. Despite a title that hearkens to an emotional relationship with beer (and I dare say that most readers recognize the Ben Franklin quote in his title), the book would be better called, "The business of beer." Bamforth gives an exhaustive, educational, and entertaining overview of the state of the beer market and how we got here. Chapters are devoted to such topics as "the re-birth of a beer ethos," anti-alcohol forces, and the merger of so many beer brands under a very few companies.
I am definitely smarter after reading Bamforth's book. I had lots of, "Oh, so THAT's what happened!" realizations from his explanation of the Thatcher-era Beer Laws of the 1980s and their effect on the UK beer market, for instance. (In the UK, 52 pubs are closing their doors every week.) I learned more than I ever imagined about the chemistry of foam (that is, the head on your glass of beer). And I appreciated his thoughtful pro-and-con discussions of the health claims for beer (in which he manages to be far more balanced than you'd expect from an allegedly biased author).
These are very different discussions, as you might imagine, and Bamforth manages to communicate and educate with both technical depth and a highly personal anecdotal style. I felt like I was listening to a college professor -- but the entertaining professor whose classes everyone wants to get into.
There are two problems that I have with the book: one my own preconceptions (which you may not agree with), and the other a matter of book organization.
The book's organization is... odd. It's one thing to include endnotes in a technical book, but almost half the book is given over to endnotes -- enough so that I used two bookmarks, so as to read the "main" text and addenda in concert. Many of the endnotes really should have been incorporated in the main text (such as the aforementioned foam discussion); others are personal and entertaining tangents that make me suspect Bamforth could not bear to part with the storytelling but couldn't justify it in the chapters he'd chosen. As an editor in my day job, I kept wanting to restructure his chapters. This isn't a killer problem for those who are interested in the topic or in Bamforth the person, but it certainly interrupted the flow of information since I was never sure which end notes were important, which were just technical citations, and which were "how 'bout that!" info.
The larger problem for me is that Bamforth *does* work for one of the "big guys" in the beer industry, and his personal opinions reflect that. Anheuser-Busch InBev, he says, commands almost 25% of the world's beer market, and so his concerns with beer-making are somewhat different than mine. Consistency is a stronger watchword for a business in which every glass of Bud (which I persist in thinking of as "barley soda pop") must taste the same. And as a dedicated hop-head, I'm a little overwhelmed by a beer expert who told the owner of Sierra Nevada that "Some of your beers are just about at my upper limit for hoppiness." ("He calmly looked back at me and... replied, 'Charlie, 25 years ago I was brewing in a bucket. Now I am producing more than 500,000 barrels every year and selling into every state in the nation. Do you mind if I leave things as they are?'") Bamforth gives credit to the craft brew market for giving beer attention again. And he asks us beer snobs to respect his own preferences; I do, honest I do, but it takes some effort on my part. It colored my reading of the book; depending on your background maybe it'll matter to you, too.
I don't think Bamforth's book will be enjoyed, especially, by someone who isn't "into" beer, as Bamforth doesn't take time to explain the role of wort or what a fermenter is. It isn't a book about "Isn't beer wonderful?" This book will appeal to home brewers and fans of craft brews -- at least for understanding the "big business" viewpoint of the industry. But you find that you are as uncomfortable-yet-interested as I am.
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Beer Is Proof God Loves Us: Reaching for the Soul of Beer and BrewingLegendary beer expert Charlie Bamforth presents the most compelling social history of beer ever written: where it\'s come from, and where it\'s headed. From centuries-old cultural values to radical new approaches, craft brewing to globalization, it\'s an amazing story. Bamforth tells it all–with humor, behind-the-scenes insight, and sheer joy!
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