Average Reviews:
(More customer reviews)Most likely, you're buying this book for a class, so you don't have a choice. I know that Fenich was one of the first (maybe the first?) to write a textbook on the MEEC industry, so he gets credit for that. However, he is one of the least compmelling writers I've ever read. I have to psych myself up before every chapter and make sure that I have some caffeine nearby to keep me awake. It's very dry and uninteresting, but informative.
Click Here to see more reviews about: Meetings, Expositions, Events & Conventions: An Introduction to the Industry (3rd Edition)
The Meetings,Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty.With a broad view of the industry, MEETINGS, EXPOSITIONS, EVENTS & CONVENTIONS, 3/e moves beyond just one segment to include all aspects related to the MEEC industry.Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.(Using the Delphi method, even the text's topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility.
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