2/11/2012
Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget Review
Average Reviews:
(More customer reviews)I have long been a fan of Bill Marvin's publications and have utilized many of his ideas in my own restaurant. This book is no exception. While many of the ideas presented are geared towards a more upscale environment, I have been able to use more than a few in the restaurant that I operate, which is a unit of a national chain. With a little thought, you can adjust most of the ideas in this book to fit your needs!
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This book addresses one of the most-asked-for restaurant management topics—marketing—in practical terms. It shows how to increase restaurant sales, starting with an existing customer base, building customer loyalty and increasing the frequency of their visits.
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