The Hotel Yearbook 2011: What to Expect in the Year Ahead Review

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(More customer reviews)I'm amazed at the breadth of subjects covered -- everything from what's in store for the hotel industry next year in Indonesia, to revenue management trends, and thoughts on motivating teams. The country and economic analyses are especially useful. Country reports from Horwath were very succinct and offered a useful overview of several geographic markets. The technology roundtable I found was especially valuable as well. The Guide is comprised of disparate takes by the experts on what's right around the corner, but I also found that, collectively, their informed opinions form a strong prospectus of the industry in the next five years and beyond.


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How will 2011 play out for the global hotel industry?In The Hotel Yearbook 2011, some 50 senior hotel executives and analysts share their insights and expectations for next year, each looking at a specific geographic market, industry segment or management trend.Among the contributors are C-level executives of major industry players such as Four Seasons, Best Western, Jones Lang LaSalle, Shangri-La, Virgin Hotels, citizenM, Marriott International and Design Hotels, as well as knowledgeable insiders from Horwath HTL, Smith Travel Research, Tourism Economics, HVS and top hotel schools Lausanne and Cornell.Taken together, their wide-ranging opinions and expectations give readers a thought-provoking look at how one of the world's biggest and most vibrant industries will likely fare in 2011 - country by country, and segment by segment.

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