Average Reviews:
(More customer reviews)Considering the expertise that the author brings to this book, one would expect or at least hoped for him to have given a more indepth treatment of this subject. Most of what he says (80%) is common business sense and anyone who has had some experience in any kind of business could probably figure out. There are some really good tips in here but they are very few and far between. Perhaps part of this has to do with expectations - I was looking for a book to lay out more specific issues involved with this industry. What I got was a Business 101 book. It's clear that Mr. Cannon has the experience to deliver something more - if he comes out with an advanced book on the subject I'd buy it. Warning: only buy this book if you have no prior experience in business.
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