3/29/2011

Class Acts: Service and Inequality in Luxury Hotels Review

Class Acts: Service and Inequality in Luxury Hotels
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I just finished reading Class Acts: Service and Inequality in Luxury Hotels, and I mean reading it: Acknowlegments, Introduction, Chapters 1-6, Conclusion, Appendices A, B & C, and Notes. Okay, I did not read References and Index, but close enough.
What a great ethnography! What a great voice! The writer, Rachel Sherman, manages to be impressively objective and fair as she observes and participates in the service economy of the luxury hotel. Since I am an arm chair-bleeding heart liberal, I wanted there to be a clear demarcation between "good guys" and "bad guys," but Sherman paints a far more complicated and nuanced picture of the social dynamics at work in the luxury service sector. As a result, the Conclusion provides a satisfying critique, since it is in this section that Sherman lets her views be known. I find this admirable because it indicates this researcher's ability to distinguish between observation, analysis, and critique.
Class Acts is a scholarly work, yet the writing style is extremely lucid. Yes, the author uses jargon -- intersubjectivity, habitus, interpellated -- but what is really cool is how Sherman uses language to mirror some of the class distinctions she is writing about, at times conveying theory and abstraction and at others conveying terms like "ripped off" and "pissed." The contrast is refreshing.
Sherman also does an excellent job of sign postng. In a straightforward way, she reminds the reader of who is who, foreshadows ideas to come, and acknowledges ideas previously introduced. I found all these textual reminders to be helpful. Not only that, but Sherman offers advice on how to tip in the Notes.
Finally, the author does a great job weaving the motif of movies and image making throughout the text -- from Pretty Woman to My Dinner with Andre -- to underscore both the transformative power of the luxury hotel setting and the nature of work and class distinctions.

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In this lively study, Rachel Sherman goes behind the scenes in two urban luxury hotels to give a nuanced picture of the workers who care for and cater to wealthy guests by providing seemingly unlimited personal attention. Drawing on in-depth interviews and extended ethnographic research in a range of hotel jobs, including concierge, bellperson, and housekeeper, Sherman gives an insightful analysis of what exactly luxury service consists of, how managers organize its production, and how workers and guests negotiate the inequality between them. She finds that workers employ a variety of practices to assert a powerful sense of self, including playing games, comparing themselves to other workers and guests, and forming meaningful and reciprocal relations with guests. Through their contact with hotel staff, guests learn how to behave in the luxury environment and come to see themselves as deserving of luxury consumption. These practices, Sherman argues, help make class inequality seem normal, something to be taken for granted. Throughout, Class Acts sheds new light on the complex relationship between class and service work, an increasingly relevant topic in light of the growing economic inequality in the United States that underlies luxury consumption.

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